Program:

1. Sensory analysis and tasting refinement
2. The contemporary world of liquids
3. The role of the sommelier: creation and evolution
4. 360º management of the offering and the wine cellar
5. Advanced technical sommelier functions
6. Master's Final Project
7. Curricular Internships

PROGRAMM

1. Sensory analysis and tasting techniques
2. The contemporary liquid world: wines, other alcoholic beverages and NoLo drinks
3. The consumer at the centre of the beverage business
4. Strategic vision for marketing and commercialisation in the liquid sector
5. Marketing and customer relations: beverage branding, communication and promotion
6. Channels and processes for the commercialisation of wine, spirits, beers and NoLo drinks
7. Trends and solutions for companies: practical application

Contents:

• Cocktail families and most representative formulas
• Gastro-cocktails
• Creative cocktails: methods and formulas