Presentation
INTRODUCTION
NEXT EDITION: October 28, 2025
ENROLL HERE (registration open until October 21 or until spots are filled)
Transform how travelers experience destinations by balancing authenticity, sustainability, and profitability.
The Online Specialization Course in Gastronomy Tourism Experience Design is designed for professionals who want to create memorable food-based experiences within today’s tourism landscape.
Throughout the program, you will acquire tools to design authentic culinary experiences, manage gastronomic routes and events, and apply digital marketing, brand storytelling, and sustainability strategies. You will learn to translate local culture into meaningful experiences that generate economic impact, social value, and emotional connection with travelers.
Thanks to its 100% online format, the Course combines live sessions with industry experts, 24/7 access to digital resources, and hands-on activities such as developing a gastronomic business plan. You will also participate in collaborative learning dynamics with professionals from tourism and gastronomy sectors, expanding your global network.
This training will allow you to advance your career from anywhere, offering flexible schedules, on-demand content, and a practical methodology focused on real-world results. Whether you work for a travel agency, a food destination, or want to launch your own project, this course provides the tools to design relevant and sustainable gastronomic tourism experiences.
PRACTICAL INFORMATION
- Start Date: October 28, 2025
- Registration Deadline: October 21, 2025
- Language: Spanish
- This course is also available in a 100% English-taught version.
- Duration: 9 ECTS
- 30 slots available
- Online
- Academic Period: October 28, 2025 to March 19, 2026
- Live Classes: Thursdays from 18:00 to 19:30h (CEST)
- *All live sessions are recorded and available on the platform 24/7.
- Live Classes: Thursdays from 18:00 to 19:30h (CEST)
- Access to all content for 3 months after the course ends
- Degree: Online Specialization Course in Designing Gastronomic Tourism Experiences
- For inquiries and more information click here
COURSE OBJECTIVES
- Gain solid knowledge of gastronomic tourism, its global trends, and key challenges.
- Develop skills to design and manage memorable tourism experiences, including culinary events and routes.
- Explore the link between gastronomy, culture, and travel to understand its impact on destination identity.
- Apply digital tools for promotion, marketing, and storytelling in gastronomic tourism.
- Promote sustainable practices that preserve culinary heritage and strengthen local economies.
PROFESSIONAL APPLICATIONS
After completing this Course, you will be able to apply your skills in different areas within the tourism and gastronomy sectors. Career applications may include:
Consulting and Advisory Services
- Advisor for tourism development projects with a gastronomic focus
- Consultant in culinary heritage enhancement strategies
Experience Design and Management
- Manager of gastronomic routes and food tourism products
- Coordinator of culinary experiences in hotels, wineries, or agri-food spaces
Tourism Promotion and Operations
- Specialist guide in gastronomic and cultural tourism
- Technician in gastronomic destination promotion
Marketing, Communication, and Events
- Specialist in gastronomic communication in agencies or media
- Participation in fairs, events, or food markets
Education and Research
- Trainer or collaborator in educational projects related to food and tourism
- Contributor to research initiatives in gastronomic tourism
Entrepreneurship and Product Development
- Creator of new tourism services based on food and cultural identity
- Manager of gastronomic museums or interpretation centers
Aimed at/Program
The Online Specialization Course in Gastronomy Tourism Experience Design is designed for professionals seeking to specialize in the design, management, and promotion of tourism experiences with a gastronomic focus, enhancing their skills in concept development, marketing, and sustainability, and applying knowledge in tourism, gastronomic, and cultural environments. Through this training, participants will expand their professional profile in the sector, gaining access to tools and methodologies that will allow them to advance in their careers.
Recommended profiles:
- Tourism professionals who want to specialize in gastronomic tourism: tour guides, travel agents, tourism business managers, consultants, etc.
- Gastronomy professionals interested in entering the tourism sector: staff from hotels, restaurants, wineries, markets, or the food industry.
- Entrepreneurs looking to create or develop projects in the field of gastronomic tourism.
- Recent graduates in Tourism, Gastronomy, Hospitality, Marketing, Communication, Journalism, Economics, Business, Geography, Sociology, Anthropology, or related fields.
- Professionals from other disciplines (marketing, communication, journalism, humanities, etc.) who want to align their profiles with the development of gastronomic tourism experiences.
Not sure if your profile fits?
If your background or experience is not listed and you are interested in this Specialization Course, contact us to evaluate your case and provide personalized guidance.
PROGRAM
Module I: Introduction to Gastronomy Tourism
- Global scenario of the tourist sector
- The gastronomy-tourism binomial
- Gastronomy tourism: Conceptualisation, developments and trends
- Gastronomy tourism’s value chain at a tourist destination
- Case study of gastronomy tourism destinations and businesses
Module II: Strategic Planning of Gastronomy Tourism
- Strategic Planning: Concept and need
- Tools for diagnosis and planning
- Design of Business Models, Products and Services, and Customer Experiences
- The Management Function
- Strategic Planning vs. Strategic Marketing
Module III: The Gastronomy Tourism Market: Profiles and Segments
- Basic concepts of demand and tourist segmentation
- Profiles of gastronomy tourists. Reference surveys on gastronomy tourism demand profiles
- The gastronomy tourist’s user experience
- Methods and tools to gain an insight into the gastronomy tourist
- Culture of service, in the pursuit of excellence
Module IV: Design of Gastronomy Tourism Products and Experiences
- Tourist experience concept
- Components of a tourist experience
- Gastronomy tourism experience typologies
- Differentiation – specialisation as a strategy
- Design of gastronomy tourism experiences, step by step
- Case studies of noteworthy gastronomy tourism experiences
Module V: Gastronomy Tourism Marketing
- Basics of tourism marketing
- Branding. Gastronomy as a positioning and brand argument
- Strategies for 360º communication and promotion of gastronomy tourism: online and offline
- Marketing strategies
- Customer loyalty strategies
Module VI: Final Project
- Creation of a Gastronomic Tourism product or experience
- Development of a Gastronomic Tourism destination strategy
- Research in Gastronomic Tourism
- Other ideas may also be accepted after evaluation by the course coordinator
Calendar
- Introduction to the platform: At the beginning of the academic period, a Module 0 will be available so you can familiarize yourself with the course methodology and the learning platform.
- Academic period: From October 28, 2025 to March 19, 2026
- Live classes: Thursdays from 18:00 to 19:30h (CEST)
- *All live sessions will be recorded and available on the platform 24/7 throughout the course.
- Virtual classroom closing date: June 19, 2026
- Live classes: Thursdays from 18:00 to 19:30h (CEST)
- Approximate weekly study load: 12 hours
Methodology
The Online Specialization Course in Gastronomy Tourism Experience Design follows a practical, dynamic, and application-oriented methodology. Through the learning by doing approach, you will develop essential skills to design, communicate, and manage tourism experiences with a gastronomic identity.
How does the course work?
- Online Format: A combination of live sessions, recorded classes, and interactive digital resources available 24/7 through the platform.
- Live Sessions: Weekly sessions led by industry experts, where you can ask questions and explore key topics in depth.
- Access to Digital Resources: Didactic content, technical documentation, real-world examples, and explanatory videos accessible from any device at any time.
- Personalized Feedback: Graded activities, monitored forums, and one-on-one tutorials to address your questions and support your progress.
- Networking and Discussion Forums: Connect with instructors and peers to share insights, receive feedback, and foster collaboration.
Key methodological principles:
- Activation of prior knowledge: Each module begins with an initial activity to connect your previous experience to the new content.
- Theory and applied analysis: Theoretical concepts are delivered in a concise format, followed by practical exercises and participative analysis.
- Real case studies: You will have access to real examples from the gastronomic tourism sector to apply concepts in specific situations.
- Collaborative reflection: Group-based spaces for collective learning, sharing, and critical thinking about the industry’s challenges and opportunities.
This approach will allow you to:
- Develop job-ready skills from day one, applicable to real-world professional contexts.
- Interpret the gastronomic tourism market from a strategic, sustainable, and creative perspective.
- Build concrete and differentiated projects by integrating culture, territory, and communication strategies.
Teachers and guests
The Online Specialization Course in Gastronomy Tourism Experience Design features a teaching team composed of renowned experts in tourism, gastronomy, destination management, and product development, with experience in national and international projects.
COURSE COORDINATOR
David Mora Gómez
Named for three consecutive years as one of the 150 most influential people in tourism in Spain, David has been working in the sector since 1995. His background spans destination promotion, hospitality, education, and consultancy.
He holds a Technical Degree in Tourism Activities from the University of Deusto, a Bachelor’s Degree in Tourism from Nebrija University, and a Master’s in Tourism Management from Bournemouth University. David has led and taught university programs related to tourism and hospitality in Spain and Latin America.
Since 2005, he has been involved in gastronomic tourism development projects, serves as an auditor for Spain’s Wine Routes, and is a regular speaker at international forums in the field.
GUEST LECTURERS AND EXPERTS
Enrolment and payment methods
Total price: €2,600
Payment options:
- €150 application fee (fully refundable if not admitted)
- €980 (40% of the total fee) upon confirmation of admission as a reservation deposit
- €1,470 remaining balance to be paid before the course start date
The fee includes:
- Access to the learning platform throughout the course and for 3 months after completion
- Downloadable academic materials
- Weekly live sessions with active professionals from the sector
- Personalized tutoring and learning guidance
- Membership in the Basque Culinary Center Alumni community upon course completion
- Certificate issued by Basque Culinary Center
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