Basque Culinary Center is looking for a content marketing technician for the Training area (University Degree, Masters and courses).

The person will be responsible for defining, producing and updating digital content and other marketing materials aimed at commercialising the range of training programmes on offer, as well as analysing the indicators associated with the content in order to obtain learning and improvement actions.

Job duties:

- Writing the value proposition of products for different materials and media, ensuring brand identity, tone and style.
- Web content: Writing and updating audiovisual content for the website.
- Creation of email marketing campaigns: Design, writing, sending and monitoring the impact of emailings.
- Writing emails and other marketing communications.
- Copywriting and creation of banners for digital advertising campaigns.
- Preparation of dossiers and product catalogues.
- Liaising with the Communication team to define the materials necessary for the generation of content.
- Translation management.
- Data analysis: Definition of KPIs, data extraction and analysis of results to obtain learning and improvement actions.

- University degree in Advertising and Public Relations, Audiovisual Communication, and similar. Degree in Business Administration with a master's degree in communication and/or marketing.  
- Ability to communicate and write in English and Basque (B2).
- Knowledge of web content management systems.
- Knowledge of SEO and content marketing
- Advanced knowledge of tools for designing and sending mailings.
- Knowledge of image editing tools.
- Experience of at least 3 years in similar functions.

Required skills:

- Creativity and communication skills, both oral and written.
- Results and business oriented.
- Proactive and problem-solving skills with a vision of continuous improvement to propose and implement improvements.
- Organised, with the ability to prioritise tasks.
- Interest in the gastronomic and educational sector.
- Analytical skills: build and manage dashboards, analyse KPIs.

WHAT WE OFFER YOU:

- Joining a dynamic and committed team of professionals on an indefinite basis.
- Work in a centre of reference in its field.
- Remuneration in line with the position and the experience provided.
- Flexible working hours with the possibility of teleworking.